How To Improve On-Page SEO To Increase Search Engine Rankings

  • 1.Content is the top factor in search result rankings.
  • 2.You need to produce good quality content, and provide real value to your customers.

Think About The Content On Your Web Pages

  • Content is the top factor in search result rankings.
  • You need to produce good quality content, and provide real value to your customers.
  • Before publishing anything, check your post if it’s helpful or useful.
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Your Content Also Needs To Be Linkable

 

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  • If people can’t share a link to your web page, you won’t get backlinks and search engines won’t rank the page.
  • Content needs to be linkable without logging in or requiring the use of AJAX.

 

You Also Need To Look At The Title Tag.

 

  • The title tag goes in the head tag in the HTML of your web page. It’s what appears along the tab in your web browser.
  • When the title tag isn’t specified, search engines grab the first line of text on the web page, and it’s what gets displayed in search results.
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The Title Tag and Description Tag.

 

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Title tag:

  • Doesn’t have to be an exact copy of your H1 tag.
  • Should contain your focus keyword and humanly readable.
  • Should be 60 characters or less.
  • Description tag:
  • Also important since it appears in search engine results.
  • Doesn’t seem to have an actual impact on search engine rankings.

 

Page Hierarchy Is Also A Concern With On-Page SEO.

  • When you create the URL to your web page, it should include your focus keyword and get placed in the appropriate category.
  • Website builders like WordPress will automatically create these URLs.
  • If you’re building your site on your own, you should create folders for different categories.
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The Categories Help Search Engines Understand The Topic Of Your Content.

 

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  • Your blog posts may be placed in a folder labeled “blog”.
  • You may also create individual categories for your blog posts, such as news, tips and videos.

 

Another Good On-Page SEO Practice Is The Use of ALT Tags.

 

  • ALT tags need to be used every time that you include an image.
  • The ALT tags gives search engines a description of the image, which is used for users with visual impairment or text-only web browsers.
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You Can Include Your Focus Keyword In Your ALT Tags.

 

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Just make sure:

  • Keyword is relevant to the image.
  • Provide an actual description of the image, while including the keyword naturally.
  • Example: If you included an image of a product, provide a one-line description of the product.

 

Put All These Tips Together.

 

  • Start with the quality of your content.
  • Produce content people actually read and make it linkable.
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Follow These Steps To Have The Best On-Page SEO

 

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  • Pay attention to your Title tags, ALT tags and URLs.
  • Title tags – for search engine results. ALT tags – for search engines to understand placement of images on your page.

For additional tips on improving SEO rankings, be sure to check out my recently published eBook on Amazon; Housewife To CEO.

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