Video is one of the most effective ways to engage your target audience.
You can also use video content to boost your SEO.
Google Likes Videos
In September 2013, Google search algorithm was updated to increase focus on quality content.
Video is considered quality content.
Upload Your Video To YouTube
While there are other channels you can use YouTube has the greatest benefit for SEO.
- Owned by Google
- Free to use
- Largest online viewer base
Share Your Videos On Social Media
Social media chatter – which refers to the sharing and liking of posts – is a major consideration in search engine rankings.
Videos are more likely to get shared or watched than text posts.
Create A Transcript Of Your Video
Video transcripts can help increase your search engine ranking.
Prepare a transcript of your video and this can be included when you upload your video on YouTube.
Another Option Is To Include Closed Captioning
YouTube has made it relatively easier to add captions to your video.
Use the YouTube video tools to include close captioning.
Reason: This increases the number of viewers you can reach.
Embed Your Content On Your Website
Once you’ve uploaded your video to YouTube, you can embed it on your website.
Add it to relevant landing pages, blog posts and other marketing content.
Search engines will notice the video content on your page which can further boost your SEO.
Take Note Of This If You’re Uploading And Embedding A Lot of Videos
Take time to create an XML Sitemap for your videos.
This works the same as an XML sitemap for your web pages but is strictly for providing search engines with the URL of your video.
Include Schema Tags For Your Video
If you have access to edit the HTML on your web pages, make sure that you include the schema tags for your video.
Schema is a standard that is becoming more popular for providing search engines with details about your web pages.
Perform A Keyword Research Before Creating Your Video
Use a specific keyword phrase as your primary topic, use it throughout the video, and include it in titles and descriptions about your video.
More Businesses Are Starting To See The Appeal of Using Video
Video can be used as part of your marketing strategies.
By getting on board now, you can take advantage of the SEO benefits that video provides and start watching your search engine rankings climb.
Learn how to take more advantage of SEO benefits by accessing my eBook; “Housewife To CEO”